Self proclaimed experts in marketing are in plenty and you could confuse most of them for real marketers who can help you come up with a strategy for your small business. However, a good number of these so called marketers are in it for the money and will less likely give you meaningful solutions, which leaves you with the only option of pursuing the marketing process with the tools and information available. Driving quality traffic to your website is not rocket science if you master the basics of marketing. Krishen Iyer shares top secrets you should apply to drive quality traffic to your website.
Create quality content
As most genuine online marketing experts will quote, content is king and this is something you should not take for granted if you are looking to win over followers who could eventually convert to customers. Content may take different forms including blogs and articles offering insight into questions commonly asked by users in your niche.
You could even create videos explaining processes and offering ideas that are useful to users and in so doing, you will get your content shared and viewed by many people. When you offer unique and powerful information, visitors will feel safer coming back to your site to inquire about other related issues and this could give you a loyal audience.
When crafting content for your site, you should focus on quality and relevance. It is most advisable to offer information that is timeless, basically information that will feel new ten years on. This allows you to take advantage of long term marketing goals without necessarily having to create new scripts about the same topic every time. Additionally, you need to re-evaluate the existing content on your website to clean it of simple mistakes that could turn some users off.
Focus on social media
It makes a lot of sense to create high quality content, but if no one sees it your effort is as good as nonexistent. Using social media platforms like Twitter and Facebook, you could reach a wide audience of readers and viewers who could in turn invite others to view your content. This is the fastest way to market your site and content as there are millions of active users on social media who could help you reach your goals. When done correctly, social media does not need to take a lot of time and resources and it could also be a source of genuine visitors.
Evaluate your site for SEO
Another idea that Krishen Iyer shares is that you cannot forget SEO in the process of marketing your site or content. You need to pay attention to the structure of your site to ensure it is SEO friendly and structured to allow easy search marketing. If not customized, you need to consider getting the site re-built to be SEO-friendly and mobile first since most users today access the internet from their mobile devices. Following all the above tips should give you genuine traffic with time and you could also benefit from a lasting effect.